The 2022-2023 EuroLeague women’s basketball season garnered more than 100 million impressions on social media channels for the first time. That milestone was due to its soaring popularity worldwide, including the United States.
Fans from the U.S. took the first-place slot in website viewers for the first time in EuroLeague women’s history. The other countries in the top five were Turkey, Spain, France and Italy, respectively. The U.S. is the only country outside of Europe to crack the top five.
“We are extremely proud to see the continued rise in popularity of EuroLeague Women. The increased digital growth shows that there is a dedicated and passionate audience that keeps building,” commented FIBA Executive Director Europe Kamil Novak.
Engagement, video views, impressions and followers almost doubled in every category from last season to the 2022-2023 season. There has also been a steady increase in mobile app downloads with 8,000 app downloads this season.
"From when I started, to where it is now. The #EuroLeagueWomen has only gotten better." 🗣️ @breannastewart
Thanks to all the fans, teams & players for making this season the most successful one to date. 🙏
— EuroLeague Women (@EuroLeagueWomen) April 25, 2023
“As always, we must continue to push forward in order to reach greater heights and help raise the profile of the women’s game in line with FIBA’s key strategic pillars,” Novak said.
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