The Broncos found a new stadium naming rights partner last year, securing a deal with Empower Retirement to name their stadium “Empower Field at Mile High.” The new sponsor hasn’t exactly endeared itself to fans in Denver.
The Broncos aren’t Empower Retirement’s only NFL partner — the company also works with the Patriots and Chiefs, something that hasn’t been well-received by fans in Denver.
After Kansas City defeated the Titans in the AFC title game on Sunday, Empower Retirement tweeted a congratulations message to their partner.
What a win! The @Chiefs are going to #SBLIV! #ProudPartner #ChiefsKingdom pic.twitter.com/pXopz57pSU
— Empower Retirement (@EmpowerToday) January 19, 2020
As one would expect, Broncos fans weren’t too happy about the team’s stadium naming rights partner supporting a division rival.
it's always "mile high stadium" you fools
— Broncos Reddit (@Broncos_Reddit) January 20, 2020
Take down your signage
— justin pauls (@justinpauls) January 19, 2020
Sell the @Broncos and get a new sponsor now.
— James Harper (@JHarperMedia) January 20, 2020
I no longer support you as the stadium partner for Mike High Field. Empower Field at Mile High is no longer going to be said by any broncos fan. We are solely Mile High Stadium. Please withdrawal your deal with the broncos organization.
— Aaron đ´ (@a_aron77) January 20, 2020
Time to retire your sponsorship with the Broncos âď¸
— Sean Sachs (@AllDenverSports) January 19, 2020
I think Empower Retirement will lose a lot of Denver business after this tweet. I know if they held my retirement account as an individual or a business owner I would be looking for a new company starting on Monday.
— Traci Campbell (@tracicampbell04) January 20, 2020
Time to rename the Broncosâ stadium
— Makena from OĘťahu (@MakDPostmodern) January 19, 2020
Sell your naming rights
— đGary 2020 Harrisđ (@skoRockies) January 19, 2020
Good job Empower or whatever your name is. In a single tweet you made all of Denver hate you. guess we will still just call it what it is. Mile high stadium! Go Broncos #BroncosCountry #denver pic.twitter.com/hm2XdRUYRt
— Isaac pezoa (@isaac_pezoa) January 20, 2020
More reason to keep calling it MILE HIGH and not conform to corporate crap. @Broncos
— Daily Football Card (@ToppsGallery) January 20, 2020
The Broncos announced a 21-year stadium naming rights deal with Empower Retirement last September. The deal, which runs through the 2039 season, helps the team pay for upkeep and improvements for the facility. The stadium will need several upgrades if Denver is going to host 2026 World Cup matches.
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