Tag: E3 2023

E3 2023 is canceled, but Summer Game Fest is going ahead

E3 2023 is officially canceled, the Entertainment Software Association announced, but plenty of summer game showcases are still going ahead

E3 2023 is officially canceled, the Entertainment Software Association announced, but plenty of digital summer game showcases are still going ahead. The ESA made a statement late on March 30, 2023, and while the organization didn’t say what prompted the decision, it seems the show would have been rather empty had it gone ahead. Sony, Microsoft, and Nintendo weren’t attending, and despite initially promising to show up, Ubisoft canceled and announced its own showcase during the same period.

“This was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do what’s right for the industry and what’s right for E3,” Kyle Marsden-Kish, ReedPop’s global vice president of gaming, said in a statement. The ESA had partnered with ReedPop to organize the event.  

“We appreciate and understand that interested companies wouldn’t have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldn’t overcome. For those who did commit to E3 2023, we’re sorry we can’t put on the showcase you deserve and that you’ve come to expect from ReedPop’s event experiences.”

Meanwhile, Ubisoft’s event is set for June 12, 2023, and Xbox is hosting both a broader Xbox showcase and a Starfield deep dive on June 11, 2023. Sony and Nintendo haven’t announced their own showcases yet, but Summer Game Fest, Geoff Keighley’s week-long bonanza of trailers and spotlights from publishers big and small, kicks off on June 8, 2023.

Written by Josh Broadwell on behalf of GLHF

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E3 returns as an in-person event in June 2023

The world’s biggest gaming trade show returns next year.

We’ve known that the Electronic Entertainment Expo (E3) would make a comeback next year for a hot minute, but now there are actual dates.

On Monday, the Entertainment Software Association (ESA) announced that E3 will take place from June 13, 2023, through June 16, 2023, at the Los Angeles Convention Center. Unlike prior iterations of E3, ReedPop will produce the event as part of a new strategic partnership.

“E3 is one of the global gaming industry’s few opportunities to come together, unite as one loud voice, and show the world what it is creating,” Kyle Marsden-Kish, ReedPop VP of gaming, said in a press release. “Our vision is to reunite the industry by re-establishing the traditional E3 week, bring back that spark, and restore E3’s role as a truly magical global showcase event for game creators and consumers.”

ReedPop organizes other massive conventions and trade shows, such as the PAX, Star Wars Celebration, and New York Comic Con.

There’s been plenty of speculation that E3 was going away, though the ESA has been adamant that the show will go on. This past summer, E3 didn’t even have a digital event, leaving companies like Sony, Microsoft, and Nintendo to hold separate showcases.

Written by Kyle Campbell on behalf of GLHF.

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