Brooks Koepka leans into ‘cupcake’ nickname at WM Phoenix Open with new merch drop

All merch purchases made on Koepka’s website benefit his foundation.

SCOTTSDALE, Ariz. – Brooks Koepka is leaning into the “cupcake” nickname.

In fact, he debuted a cupcake rope hat this week at the WM Phoenix Open that fiancée Jena Sims has been sporting in his gallery (nice touch with the blue frosting, but where are the sprinkles?).

It’s a reference back to the 2015 tournament here, where the first tee announcer on Sunday called him “Bruce Cupcake.” Koepka went on to shoot 66 and win his first tournament on the PGA Tour.

“We were laughing about that when I walked off the tee,” Koepka said in 2015 at his winner’s press conference. “I was laughing while I was taking practice swings. I don’t even know. Most people don’t know how to say it. I’m not surprised. He’s not the first one. He won’t be the last.”

Now, after winning four majors and reaching World No. 1 for a stretch, the golf world certainly knows his name, but Koepka has been proven to be correct on his prediction. Just two weeks ago at the Farmers Insurance Open, first tee announcer Tony Perez, the father of Tour pro Pat Perez, announced Koepka as Bruce.

Brooks Koepka debuted a cupcake hat this week at the WM Phoenix Open. (Courtesy Brook Koepka Foundation)

Koepka said he would be giving away the Cupcake hats to fans at TPC Scottsdale’s 16th hole on Saturday, just as he did during the second round.

“All my merch from my foundation and all that stuff, so hats and jerseys,” he said. “First time I’ve ever done it, man.”

For those Koepka fans that don’t catch a freebie at 16 or are not in attendance, the lightweight-cotton, twill-fabric hat with five-panel ‘retro fit’ and plastic snap closure is available on his website for $40. All proceeds benefit his charitable foundation dedicated to brightening the futures of children facing challenges.

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Kareem Jackson got a rest day after giving Broncos coach Vic Fangio a cupcake

Broncos safety Kareem Jackson gave coach Vic Fangio a cupcake and was rewarded with a day off from practice.

Broncos safety Kareem Jackson was among the players who sat out Thursday’s practice but unlike his sidelined teammates, Jackson isn’t recovering from an injury.

Jackson, 32, was given a veteran rest day after successfully buttering up coach Vic Fangio.

“Kareem just begged me for a vet day, so I relented after he put a cupcake on my desk,” Fangio during his post-practice Zoom call.

Fangio was then asked which flavor of cupcake Jackson gave him.

“It doesn’t matter,” Fangio said. “I’ve never had a bad cupcake. I like them all.”

Jackson will likely be back on the field for Denver’s final training camp practice of the summer tomorrow. The Broncos will practice at Empower Field at Mile High on Friday night before final roster cuts on Saturday.

“It will be a similar format to what we did last week,” Fangio said of the team’s upcoming stadium practice. “If you took note, we put the ball at different spots on the field to start different periods, inter-mixed some kicking plays in there. It’s going to be very similar to that.”

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