The best Cheez-It content from LSU’s bowl win

Cheez-It really went all-out.

Bowl sponsors have become one of the more entertaining aspects of bowl season. In the last month, we’ve seen a DJ spin tracks on a lawn mower and mayonnaise dumped on a coach.

Cheez-It made a name for itself this bowl season, sponsoring the Cheez-It Bowl and the Citrus Bowl. Cheez-It went over the top in all the best ways. It’s really what bowl games and this time of year should be about — fun.

From Cheez-It baths to celebrations with a giant Cheez-It mascot, here is all of the best Cheez-It-related content from LSU’s emphatic bowl win over Purdue on Monday.

Garrett Nussmeier signs NIL deal with Cheez-It, will stay in ‘Feelin’ the Cheeziest’ hotel room

Garrett Nussmeier will have the chance to wake up “Feelin’ the Cheeziest.”

[autotag]Garrett Nussmeier[/autotag] will be one of the few lucky individuals to have the opportunity to wake up “Feelin’ the Cheeziest.”

The sophomore LSU quarterback was one of four players to sign an NIL deal with Cheez-It ahead of LSU’s Citrus Bowl contest, with which the brand has a sponsorship agreement. Nussmeier is joined by Florida State receiver Mycah Pittman, Oklahoma punter Michael Turk and Purdue receiver Tyrone Tracy Jr., and all were described in the press release as “four of the most absurdly cheezy college football athletes.”

Whatever that means.

As part of the agreement, all four players will spend a night in the “Feelin’ the Cheeziest” hotel room, which the company describes as “Cheez-It paradise.”

Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It-inspired items, like absurdly plush Cheez-It rugs, an “I woke up ‘Feelin’ the Cheeziest, Coach!” alarm clock, inspirational Cheez-It-inspired artwork and luxurious red and yellow bedding. It’s like waking up inside of a Cheez-It box, but better.

Cheez-It also announced last month that the opportunity to spend a night in the hotel room in Orlando will be open to fans, who will have a chance to win if they attend the Cheez-It Bowl pep rallies on Wednesday.

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