Tag: caesars

Caesars Superdome roof catches fire amid pressure washing

Caesars Superdome roof catches fire amid pressure washing:

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This is bad. The New Orleans Fire Department responded to a two-alarm fire at the Caesars Superdome on Tuesday after the stadium’s roof caught fire. Work crews were already on the roof with pressure washers, preparing it to be repainted before the next New Orleans Saints home game on Oct. 3. No cause was immediately available nor were any injuries reported. Hopefully everyone working on the roof remained safe.

Photos and video were shared widely on social media before the fire was quickly put out once emergency responders arrived:

Saints announce Caesar’s Superdome partnership, share new renderings

New Orleans Saints announce Caesar’s Superdome partnership, share new renderings of upgrades and renovations:

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There it is: after receiving state legislature approval last week, the New Orleans Saints have announced their new 20-year naming-rights contract with Caesar’s Entertainment to rename their home venue as the Caesar’s Superdome. The Times-Picayune | Advocate’s Amie Just reports the contract with the Nevada-based casino operator is valued at $138 million, which the team has pledged will be put towards improvements and renovations.

It’s a big change for the Superdome, which was previously named the Mercedes-Benz Superdome, dating back to 2011. But the German automaker’s sponsorship of Atlanta United FC’s Mercedes-Benz Stadium, which the soccer club also shares with the NFL’s Atlanta Falcons, created an awkward conflict. So now both the dirty birds and the black and gold have unique titling for their arenas.

And it couldn’t come at a better time. Caesar’s Superdome is in the middle of ongoing renovations to add field-level end zone seating and behind-the-scenes improvements, with New Orleans’ next Super Bowl on the horizon in 2025. That presents a great opportunity for the new sponsor and upgraded facilities to settle in before going under the spotlight.

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‘The Caesars Superdome’ naming-rights sponsorship approved

The New Orleans Saints will officially host NFL games at “The Caesars Superdome” for years to come:

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There it is: the New Orelans Saints’ home venue will now be named “The Caesars Superdome” for the next 20 years, replacing the “Mercedes-Benz Superdome” title it has held since 2011. Reports from Thursday’s meeting with the Louisiana state legislature’s Joint Budget Committee state that while the Saints will receive 100% of profits from the deal, the team has pledged to put them towards Superdome renovations and upgrades.

The Mercedes-Benz signage was removed last week when the German automaker’s deal expired, opening the door for a new naming-rights sponsor to step in. And as the Athletic’s Jeff Duncan reported earlier this year, Caesar’s Entertainment, Inc. was the frontrunner to take over.

That’s now official. This is the first stadium sponsorship agreement between an NFL team and a casino partner (when Hard Rock sponsored the Miami Dolphins’ stadium a few years back, it had to be specified that they were doing so in their capacity as hotel resorts, not gambling outfits), so it’s something of a landmark. That’s appropriate with New Orleans’ next Super Bowl scheduled to be hosted in 2025.

The process isn’t finished, though. Lawmakers had some reservations about the proposed renderings of what the Caesars Superdome will look like, with state senator Katrina Jackson correctly pointing out that the two-font look needs some work. Here’s hoping the Superdome graphics team can come up with something cleaner.

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Report: Caesars Entertainment closing in on naming-rights deal with Superdome

The Athletic’s Jeff Duncan reports that Caesars Entertainment is closing in on an exclusive naming-rights deal with the Saints’ Superdome.

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The Athletic’s Jeff Duncan reports that a new Superdome naming rights sponsorship is close to completion between the New Orleans Saints and Caesars Entertainment, Inc., which would be valued at $200 million over the next twenty years. Nothing has been signed yet, but the move would make the Superdome the first NFL venue to be sponsored by a sports gambling outfit. Caesars also owns Harrah’s New Orleans location, which in 2018 became the official casino partner of the Saints and Pelicans.

Mercedes-Benz inked a ten-year contract for the Superdome rights back in 2011 that was said to be worth $50 to $60 million at the time, but that agreement is set to expire in July after the German automobile manufacturer purchased a 27-year sponsorship of the new Atlanta Falcons stadium at $12 million per year. That agreement included prominent signage throughout the Superdome and the company’s logo emblazoned on the exterior roof.

It’s unclear how Caesars would be represented once pens are put to paper, but this would be a lucrative addition to the franchise. And with so many expensive ongoing renovations at work ahead of the 2021 season and New Orleans’ next Super Bowl scheduled for 2025 (when Drew Brees could be on the call with NBC’s broadcast of the championship game), adding more resources to get the Superdome ready for prime time is a good move.

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