A Fox spokesperson provided specifics on the number of people who saw the Deontay Wilder-Tyson Fury II promos during the Super Bowl LIV telecast last Sunday.
And they’re eye-popping.
Here is the estimated viewership for each spot – including Wilder’s appearance on the pre-game show – that was aired just before and during the game (all times ET):
12:56 p.m. – 3.1 million viewers
1:50 p.m. – 4.9 million
3:10 p.m. – 9.3 million
3:45 p.m. – 9.6 million
4:45 p.m. – 16.6 million
5:50 p.m. – 33.4 million
6:10 p.m. – 49.6 million
8:02 p.m. – 103.5 million
8:37 p.m. 101.0 million
To put that in perspective, consider:
- According to Fox, the total number of viewers of boxing shows for 2019 was 35.7 million.
- The promos generated 331million impressions throughout the day. The U.S. population is 332,639,102, according to the CIA’s The World Factbook.
- The 8:02 p.m. figure – 103.5 million – is roughly four times higher than the average audience figure (26.5 million) for the Fox-televised Mike Tyson-Buster Mathis fight in 1995.
According to Fox, 148.5 million people watched at least part of the Super Bowl. The Kansas City Chiefs defeated the San Francisco 49ers 31-20.
The Wilder-Fox fight will take place Feb. 22 at the MGM Grand in Las Vegas on Fox/ESPN pay-per-view.
Good, bad, worse: Wilder-Fury was one winner on Super Bowl Sunday