If the NFL has developed a reputation …

If the NFL has developed a reputation for stodgy traditionalism, the NBA has done the exact opposite, innovating—and yes, Tweeting, ‘gramming and TikToking—its way to status as the fast-changing league of the future. Chief innovation officer Amy Brooks’s job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. “If you’re watching a game and you see a player’s shoe, why can’t you put up your phone and scan a QR code and buy that sneaker instantly?” says Brooks, 45, whose title also includes president of team marketing and business operations.

Just a year ago, Tencent Holdings Ltd. …

Just a year ago, Tencent Holdings Ltd. locked up one of the most coveted media franchises in the country when it paid $1.5 billion for five years of exclusive streaming rights to National Basketball Association games. A single tweet changed all that. Now, the Chinese social media giant may have to suspend airing those matchups — which drew half a billion viewers last year — after Houston Rockets General Manager Daryl Morey triggered a media blackout in China by tweeting support for Hong Kong’s pro-democracy protests. That sums up a disappointing 2019 for a company that looked like it was back on track after a horrendous 2018.