Peanut butter and jelly.
Macaroni and cheese.
Captain and Coke.
And now, Guinness beer and Notre Dame football.
Some things go together perfectly and Notre Dame’s new official beer does exactly that as earlier this week the pairing was announced.
From the official release on Wednesday:
While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it’s a reminder that history’s best teams are built over time. Guinness is proud to announce it is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group that numbers well over 40 million across the U.S. Our seven-year partnership will unite two Irish institutions and bring to life new traditions, like raising a Guinness toast to honor the Irish faithful – whether you’re Irish by blood or in spirit.
The most famous NFL player to ever attend Notre Dame will serve as the ambassador as you may have seen this week, as Joe Montana gets that responsibility.
“As a former player and an alum, Notre Dame has always had a special place in my heart, and on a trip with my family to Ireland, I fell in love with Guinness. A perfect pint is lighter and more delicious than I ever imagined,” Montana said. “I also love that Guinness and Notre Dame have shared values – a respect for tradition, but also a relentless desire to win and a commitment to building an even better future.”
I didn’t know official beers were a thing for college football teams until this announcement was made and it’s about as obvious of sponsorship as you could ever put together. It’s just a shame Notre Dame’s trip to Ireland to play Navy was canceled and couldn’t end up being a part of things.