Wisconsin basketball notched a season-defining victory on Friday night, a 103-88 win over No. 9 Arizona
The result carries significant weight, but so does the Badgers’ form in the win. The team crossed the 100-point mark against a power conference opponent for the first time since 1993. It was an offensive display that would’ve seemed impossible for previous Wisconsin teams — even from those just a few years ago.
Related: Biggest takeaways from Wisconsin basketball’s big win over Arizona
Everything about the win is a direct testament to the job done by Greg Gard leading the program forward amid changes to the sport’s landscape.
First, the Badgers attempted 27 3-pointers and 25 2-pointers, making 12 and 13, respectively. That new analytics-driven offensive approach has revolutionized the offense, a portion of the program that was in disarray as recently as two years ago. Gard’s hire of assistant Kirk Penney and willingness to evolve are at the heart of the change.
Next, Gard continues to score big by landing underrated players in the transfer portal. Last year, it was A.J. Storr and Max Klesmit. This year, John Tonje already looks like the steal of the offseason. His 41 points and program-record 21 free throws on 22 attempts powered Wisconsin’s win. Despite losing high-profile players Storr and Chucky Hepburn to the portal, Gard has given a blueprint of how traditionally-developmental programs can thrive in the current era.
Third, Wisconsin is still defined by its same identity, led by a culture of player development and buy-in. Max Klesmit and Kamari McGee embody that culture. McGee especially, who joined the Badgers after one year at UW-Green Bay without any playing time assurances. He’s taken substantial leaps each season and is now a key cog in the team’s rotation.
While it sounds cliche, that identity of development flies directly in the face of the modern age of the sport. But it has always defined Wisconsin basketball, and continues to do so.
Gard has done more to improve the program than just those three focuses listed. But when discussing why Wisconsin scored 103 points in a signature win over No. 9 Arizona, those three are driving reasons — a new-age offensive approach, effective transfer portal recruiting and the same culture of development.
In other words, Gard recognized where the program had fallen behind after it missed the 2023 NCAA Tournament (offense). He rebuilt the offense that offseason, leading to a top-25 unit in 2023-24. Early signs in 2024-25 point to even further improvement. He’s done it all while maintaining Wisconsin’s age-old identity.
The football program should take notice of the basketball program’s success.
Wisconsin athletic director Chris McIntosh took a big risk in shaking up the program by hiring up-and-coming coach Luke Fickell in 2022. That hire still makes sense, even with the benefit of hindsight. Fickell was among the hottest names in the profession, was succeeding at a Group of Five school and had extensive Big Ten ties. Gard’s success doesn’t make McIntosh’s hire of Fickell the wrong one.
It does, however, highlight the key differences between the programs.
Fickell’s subsequent hire of coordinator Phil Longo took Wisconsin away from its classic form and approach. The offense hasn’t taken a step forward since the hire. If anything, it’s regressed.
The same can arguably said for Mike Tressel’s defense.
The program overhaul was done to allow the Badgers to better match up with the more athletic teams atop the conference. It has not accomplished that goal. Wisconsin lost 42-10 to Alabama, 38-21 to USC, 28-13 to Penn State, and are 14-point underdogs against Oregon.
The Badgers’ 42-10 loss at Iowa (329 rushing yards and 6.1 yards per carry allowed) in Week 10 was an unfortunate signal of what those changes have allowed — a further departure from the classic identity that built the program in the first place.
Wisconsin basketball made forward-thinking changes with its offensive plan. Those changes made the program an even more attractive destination for the exact type of players it needs — talented wing scorers. Tonje embodies that role. Importantly, these are players Wisconsin clearly has the ability to land; it has landed several in a row with Johnny Davis, Storr and now Tonje.
Most importantly, amid that plan to grow and evolve, the program’s identity didn’t change.
Wisconsin football attempted those same changes, designed to make the program an attractive destination for the nation’s top talent. The problem: Wisconsin doesn’t land that top talent. Longo’s offense likely will not reach its heights unless Jeremiah Smith, Ryan Williams, Travis Hunter, Drake Maye or Arch Manning walk through the door. That just isn’t a very realistic outcome.
Then in attempting those changes, the program appears to have sacrificed its age-old identity. Fans of the current football coaching staff or not, it’s hard to argue against that reality. Barry Alvarez himself didn’t argue it when given the chance on radio last week.
So whatever follows this offseason, coaching changes or not, Wisconsin football should take notes from the basketball program. Evolving doesn’t just mean changing, it means finding ways to grow on the same foundation upon which the house is built.
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