The Los Angeles Rams unveiled a new set of logos and colors on Monday as part of a long-scheduled rebranding ahead of the move to SoFi Stadium this season.
The primary logo, which was initially leaked on Twitter two weeks ago, was widely criticized by NFL fans again on Monday. First of all, the logo could easily be confused with the Los Angeles Chargers. The colors are similar, and the horn design on the lettering could pass as a Chargers-related bolt. The Rams also scrapped the logo that their $5 billion stadium is going to be shaped like.
But that’s not all: The logo wasn’t even original. A few fans noticed that the new Rams logo looks awfully similar to the logo of Division II college Angelo State University. Like, too close.
— FBSchedules.com (@FBSchedules) March 23, 2020
Who did it better, the Rams or Angelo State University? pic.twitter.com/EtPa3mBTN8
— Taylor Jenkins (@TJenkinsTampa) March 23, 2020
Angelo State — its mascot is also the Rams — has almost the same colors as the Los Angeles Rams and uses a similar multi-colored horn pattern at the end of the logo text.
In the video that the Los Angeles Rams released on Monday, they touted a two-year process that included focus groups and designers. And somehow they came up with a logo that looked curiously like a Division II school in San Angelo, Texas.
How is that possible?
It could be a coincidence, sure, but it’s hard to believe that nobody with the Rams (and their design team) came across Angelo State’s logo when it took people on Twitter just minutes to notice the similarities after the unveiling.
There are so many issues with this logo that the Rams really need to follow the Chargers’ lead and reconsider this direction.
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