NBA chief innovation officer Amy Brooks says this is a tool to help democratize the process of trying to be an elite basketball player. “We see the possibilities here as essentially creating the LinkedIn for elite basketball,” says Brooks. “In the short term, it starts with profile and anthropometric and agility metrics. In the long term, there’s even more possibilities when it comes to game video from players, tracking data, highlights, and more, just aggregated profiles of complete basketball players.”
Tag: Amy Brooks
If the NFL has developed a reputation …
If the NFL has developed a reputation for stodgy traditionalism, the NBA has done the exact opposite, innovating—and yes, Tweeting, ‘gramming and TikToking—its way to status as the fast-changing league of the future. Chief innovation officer Amy Brooks’s job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. “If you’re watching a game and you see a player’s shoe, why can’t you put up your phone and scan a QR code and buy that sneaker instantly?” says Brooks, 45, whose title also includes president of team marketing and business operations.