During a recent interview on the Aggie Football Hour, Texas A&M coach Mike Elko discussed brands in college football and how he differs from the pack.
“The thing that makes me a little bit unique is I’m not trying to be the best Mike Elko football program,” Elko said this week. “I’m trying to build the best football program at Texas A&M.”
Elko is very wise with his words, never taking direct shots at his peers or anyone, but he does a great job alluding to others. In the 37-plus minute conversation with Andrew Monaco, Elko may have been referring to LSU head coach Brian Kelly, who has certainly built his own personal brand.
A key example of Kelly’s brand recognition was suddenly having a southern accent after he departed from Notre Dame and arrived in the bayou. Meanwhile, Elko has remained the same dude regardless of where he is.
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