KPMG Women’s PGA celebrates 10th anniversary with technology advancement

Imagine where another 10 years might take it.

It wasn’t all that long ago that major championships on the LPGA schedule were mired in uncertainty. Today, it’s the majors – along with CME Group – that propel the women’s game forward. In three years, purses at LPGA majors have increased over 100 percent. Championship venues have turned iconic and TV windows, well, they’re improving.

The 2024 KPMG Women’s PGA marks an important milestone in the rebirth of the LPGA’s majors. It’s been 10 years since the partners of the KPMG Women’s PGA met in a rental home in Augusta, Georgia, during the 2014 Masters Tournament and agreed to not only rescue the LPGA Championship but transform it.

“They want to make it the best event we have,” KPMG ambassador Stacy Lewis said a decade ago.

Stacy Lewis looks on from the 15th tee during the second round of the 2024 Chevron Championship at The Club at Carlton Woods. (Photo: Gregory Shamus/Getty Images)

To that end, the 10th edition of the KPMG Women’s PGA at Sahalee Country Club will continue to offer more firsts. In what’s being hailed as the most statistically advanced and 5G-connected event ever on the LPGA, T-Mobile has joined KPMG and the PGA of America in delivering ShotLink 2.0 technology that will allow players to compare advanced statistics from their current round with historical data from throughout the season.

In addition, AI-powered predictive analytics will be delivered in real time through KPMG Performance Insights.

Several years ago, KPMG came to the LPGA with a simple question: What’s the tour’s greatest pain point? The answer was a lack of statistics and analytics.

Addressing that pain point turned out to be a natural fit for KPMG, a U.S. audit, tax, and advisory firm that does data and analytics for a living.

The KPMG Performance Insights technology platform launched in 2021, and this week’s technology bump at Sahalee – known as the KPMG CHAMPCAST – is yet another investment toward closing the analytics gap that exists between the men’s and women’s game. (ShotLink 2.0 technology was also used earlier this month at the U.S. Women’s Open at Lancaster Country Club.)

“In celebration of the 10th anniversary of the KPMG Women’s Championship,” said KPMG U.S. Chair and CEO Paul Knopp, “this new collaboration with T-Mobile is the latest milestone in our effort to advance the women’s game by utilizing and integrating the latest technology.”

2023 Women's PGA Championship
Ruoning Yin raises the championship trophy after winning the 2023 KPMG Women’s PGA Championshipt. (Photo: John Jones-USA TODAY Sports)

LPGA commissioner Mollie Marcoux Samaan calls technology a great equalizer in sports as it helps more accurately tell the stories that unfold week-to-week on tour. It also arms players with more detailed information on their own games.

In addition to player stats, T-Mobile 5G solutions will bring a better viewing experience for fans as NBC will utilize a private 5G network during the tournament, with more shots and expanded camera angles across the 12th, 13th and 18th holes and the T5G Range. Fans will also be able to see a feed of Toptracer data on a video board at the range.

Some advancements, like the venues and purse, are more obvious than others, but each detail that KPMG and the PGA tends to helps to raise the bar that others might follow.

When former LPGA commissioner Mike Whan first phoned former PGA of America CEO Pete Bevacqua with the idea of partnering together for a major, Bevacqua told him to “stop selling” five minutes into the conversation. He was hooked.

The first and only corporate partner they talked to was KPMG, whose roots in women’s game traced back to Lewis. KPMG chair John Veihmeyer quickly came on board and, inspired by Lewis’ talks to female leaders at sponsorship outings, Veihmeyer came up with the idea of the KPMG Women’s Leadership Summit, which has been replicated at events all over the country.

At the beginning of all this, when Lewis was trying to convey to KPMG what the tour needed, she’d often go back to the 2014 U.S. Opens at Pinehurst, where the men’s and women’s championships were held in back-to-back weeks.

It felt big that week, felt like a major. That was Lewis’ main message: It needs to feel big.

Since the first KPMG Women’s PGA held at Westchester Country Club, organizers have succeeded in making the LPGA’s flagship major once again feel like a major.

Imagine where another 10 years might take it.

With Olympic spot locked up, Nelly Korda looking to get back on track at KPMG Women’s PGA Championship

“I feel like pressure is privilege.”

Nelly Korda has been the best female golfer in the world this year — by a wide margin — but even she isn’t perfect.

Look no further than her last two starts in the U.S. Women’s Open and Meijer LPGA Classic: missed cut and missed cut. Even for Korda, who has won six times this year, including the first major championship of the year at the Chevron, it’s just one of those lulls that happens.

But that’s the thing about golf — there’s always another tournament. This week, the best female players in the world are in Sammamish, Washington, for the 2024 KPMG Women’s PGA Championship, the third major of the year. And Sahalee Country Club, which hosted the 2016 KPMG Women’s PGA, is where Korda is looking to get back on track.

“I’m going to go through these situations so many times where I feel like I’m playing really well and I’ll go through a little lull where golf is the hardest thing in my life right now,” Korda said Tuesday during her pre-tournament press conference. “So that’s I feel like what grows myself as a person and what makes me appreciate the sport so much and makes me appreciate the wins and the highs and good shots, the crowds out there as well.”

KPMG: How to watch

Two months ago, Korda looked invincible. She had won five straight starts and seemed a lock to win any time she teed it up. Then she had six wins in seven starts heading into the U.S. Women’s Open, where a 10 on the par-3 12th squashed any hopes she had of victory.

Last week, Korda surprisingly missed the cut, though there were some positives in Michigan, like a strong second round even with the missed cut. But she isn’t going to dwell on what she called poor course management, something she will have to do well at Sahalee.

“It’s just about playing the golf course,” Korda said. “You can write as many things into your yardage book and you can pick a game plan that you want to execute, but typically it doesn’t happen that way and you just got to adapt. Everything is about adapting, and that’s why I like to go out and just play the golf course and see the game that I have that day and try to adapt.”

Korda said Sahalee is different from other venues the LPGA has played at in Oregon or even Vancouver, Canada. But Korda plans to be aggressive off the tee, using driver every place she can, even on the narrow layout.

Her stellar spring has made Korda’s summer schedule a bit busier, too. Last week, she was confirmed as the first American on the Solheim Cup team, set for September at Robert Trent Jones Golf Club in Virginia. But before that, she’ll also rep the red, white and blue in the Olympics, where in 2021 she won the gold medal in Tokyo.

This time, she’ll be defending her title in Paris at Le Golf National, site of the 2018 Ryder Cup.

“I have never been to Paris, and the one thing I’m really looking forward to is the croissants probably on every corner,” Korda said. “I love bakeries and baked goods, so that’s one thing I’m really looking forward to. And obviously representing my country and getting to compete in the Olympics is such an incredible opportunity.

“I’m just super excited to get there and even just to play that golf course. I got to watch it in Ryder Cup. To be able to play such amazing golf courses like we do nowadays will be such a treat.”

But before the Olympics, there are three major championships to be played, including this week at Sahalee for the KPMG Women’s PGA. It’s the major Korda got her first title at.

Although she comes in off two missed cuts, the pressure may not be as high as it was, but the drive to win remains.

“I feel like pressure is privilege, and that’s something that you’re the only one that can kind of control that,” Korda said. “You can listen to the outside voices, but at the end of the day, when you have pressure you can take it in a positive way that you are doing good and playing well. But, yeah, I’m just going to stay in my bubble this week and go out and try to execute my shots, be confident in what I have.”

How to watch the 2024 KPMG Women’s PGA Championship on NBC, Golf Channel and Peacock

Here’s how to follow the action.

The third women’s major championship of the year is here.

The 2024 KPMG Women’s PGA Championship is set to kick off Thursday at Sahalee Country Club in Sammamish, Washington. The KPMG Women’s PGA Championship is the second oldest LPGA major championship, beginning in 1955. Originally being played as the LPGA Championship, in 2015 it was renamed the KPMG Women’s PGA Championship after a partnership was announced between the PGA of America, the LPGA and KPMG.

This will be the second time this major championship will be played at Sahalee Country Club. It was first played at the venue in 2016 and won by Brooke Henderson.

Ruoning Yin is the defending KPMG Women’s PGA champion, having captured the title last spring at Baltusrol.

The purse is $10 million with $1.5 million going to the winner.

Here’s how to watch the 2024 KPMG Women’s PGA Championship. All times listed below are ET.

Thursday, June 20

Peacock: 4-6 p.m.; Golf Channel: 6-10 p.m.

Friday, June 21

Peacock: 4-6 p.m.; Golf Channel: 6-10 p.m.

Saturday, June 22

Peacock: 1-3 p.m.; NBC: 3-6 p.m.; Golf Channel: 6-8
p.m.

Sunday, June 23

Peacock: 12-3 p.m.; NBC: 3-7 p.m.

Former Epson Tour player Allie White, now a golf pro at Lancaster Golf Club (not that Lancaster), set to make KPMG Women’s PGA debut

“This is the golf tournament that celebrates people who have worked in the golf industry,” said White.

Allie White wears a name tag that simply says – Golf Pro. Technically, she’s the director of golf at Lancaster (Ohio) Golf Club, but that title feels a bit too much for the self-deprecating White, whose first job in the game was at the snack bar, that is until someone realized she was the one burning the hot dogs. That’s when she joined the grounds crew.

“I was totally that person who took a nip out of the fringe,” she confessed.

White’s longest job in the game, however, was that of touring pro, and most of her time was time was spent grinding on the Epson Tour, the developmental circuit of the LPGA. A veteran of more than 200 pro golf events, White quit playing the tour full-time after the 2022 season, yet now finds herself teeing in it up June 19-23 in her first KPMG Women’s PGA Championship at Sahalee Country Club in in Sammamish, Washington.

White, 34, won the 2023 LPGA Professionals National Championship in a playoff on the River Course at Kingsmill Resort to earn her spot in the LPGA’s second-longest running tournament. Of the 156 players at Sahalee, there will be eight PGA/LPGA professionals that make up the Corebridge Financial PGA Team. White, a veteran of two U.S. Women’s Opens, is the only one in the group making her KPMG Women’s PGA debut.

“This is the golf tournament that celebrates people who have worked in the golf industry,” said White. “I have mostly dabbled, but it’s been a lot of dabbling.”

Former Epson Tour pro Allie White poses at the pro shop counter at Lancaster Golf Club, where she’s now director of golf. (courtesy photo)

Other members of the team include Wendy Ward, a four-time winner on the LPGA competing in her 19th career KPMG Women’s PGA and first since 2013. Ward, 51, now works as a golf instructor at Manito Golf & Country Club in Spokane, Washington.

She’s joined by Kim Paez of Peoria, Arizona; Samantha Morrell of Naples, Florida; Allie Knight of Knoxville, Tennessee; Stephanie Connelly-Eiswerth of Fleming Island, Florida; Sandra Changkija of Kissimmee, Florida; and Jennifer Borocz, also of Kissimmee, Florida.

The tournament has changed dramatically since Ward last played. It’s now been 10 years since KPMG, the PGA of America and the LPGA came together to recreate what was formerly known as the LPGA Championship, an event first won by Beverly Hanson, who was inducted into the World Golf Hall of Fame earlier this week.

Hanson won the inaugural LPGA Championship in 1955 at Orchard Ridge Country Club in Fort Wayne, Indiana, defeating Louise Suggs, 4 and 3, in the championship match.

More: As we hit 10 years of the KPMG Women’s PGA Championship, here’s a look back at the first 9 winners

The greatest champions in the women’s game have hoisted the KPMG Women’s PGA trophy, including Mickey Wright, Betsy Rawls, Kathy Whitworth, Nancy Lopez, Juli Inkster, Laura Davies and Annika Sörenstam.

Three-time winner Inbee Park qualified for the LPGA Hall of Fame the last time the KPMG was held at Sahalee in 2016, when a then 18-year-old Brooke Henderson defeated 19-year-old Lydia Ko in a playoff.

Since 2015, the KPMG Women’s PGA has been a driving force for all LPGA majors as it raised the bar with iconic venues and massive purse increases.

“They want to just make it the best event we have,” said KPMG ambassador Stacy Lewis a decade ago.

That commitment never wavered, and White will get a chance to see it firsthand when she arrives in Washington. Actually, White finds that she views tournaments from a completely different lens these days now that she’s wearing a “Golf Pro” tag.

“I’m sure I’ll get to Sahalee,” she said, “and be like ‘Wow, these golf carts are unbelievable. Whoever power washes these things really does a great job.’ ”

White, one of the game’s great characters, played collegiate golf at the University of North Carolina and later served as a graduate assistant women’s coach at Ohio University while pursuing a Master’s degree in journalism.

Growing up, White played a lot of solo golf as a kid. The golf course is less peaceful these days as she manages a crew of employees, charity outings and member leagues.

“Usually if I’m going to sneak in nine holes, it’s kind of at the end of the day and the sun is going down,” she said. “I know the cart kids are cleaning and it’s just you and the course and the serenity of the game.”

Tim White caddies for his daughter, Allie White, at the U.S. Women’s Amateur.

Those who have followed White’s career know of her ubiquitous Ohio Farmer trucker hat, which she’ll most certainly don at the KPMG. The Ohio Farmer is actually a former magazine, “Farm Progress’s Ohio Farmer Magazine,” now website, that her father served as editor over for 30 years.

She’ll also be wearing the Lancaster logo, which will no doubt be confused with Lancaster Country Club in Pennsylvania, site of the recent U.S. Women’s Open won by Yuka Saso.

White’s Lancaster, a Donald Ross redesign that opened its first nine holes in 1909, was once a struggling private course that’s now open to the public.

The members and staff at Lancaster are pumped about White’s KPMG debut. Her two goals for the week are to “stay really patient and try to breathe a lot.”

Allie White and her dog, Finley, at her family farm in Ohio. (Allie White)

White said she ultimately stopped playing professionally full-time because she was emotionally worn down from the travel and wasn’t as energetic and flexible as she’d been in her 20s.

“I still feel like I can go play great golf,” she said, “but can I do it five weeks in a row in someone else’s bed?”

White’s jobs in the industry have ranged from driving the beverage cart, to waitressing at Chapel Hill Country Club to taking personalized golf ball orders in a call center cubicle.

This latest job in her hometown of Lancaster, 15 minutes from the family farm, created a path that led to a start in a major championship with an eight-figure purse.

The Golf Pro has come a long way since burning the hot dogs.

2024 women’s major championship venues including St. Andrews

The best women golfers in the world will take on the Old Course next year.

The 2024 LPGA schedule was released Thursday morning and there are plenty of tournaments to look forward to.

There will be 33 official events with a record total prize fund of $118 million. In 2023, there were three events with a purse of $3 million or more. In 2024, there will be 10.

The first two events — Hilton Grand Vacations Tournament of Champions (Jan. 18-21), LPGA Drive On Championship (Jan. 25-28) — will be in Florida before a three-week stretch overseas.

The new Boston event — FM Global Championship (Aug. 29-Sept. 1) — will be the final tournament before the Solheim Cup.

However, let’s get to what the people really care about — the majors.

Here’s everything you need to know for the five major championships next year.