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The New Orleans Saints have played games inside the Mercedes-Benz Superdome for nearly a decade, but their home stadium will wear a different name after the 2021 season.
As first reported by Nola.com’s Jeff Nowak last year, Mercedes-Benz’s 10-year naming-rights sponsorship with the Superdome will soon expire. And the Saints are busy recruiting new partners for one of the most iconic venues in American sports.
Forbes reports that an internal memo stresses a desire for regional benefits tied to a new sponsor’s cooperation, such as a “Hurricane Preparedness Pep Rally” planned to help residents stockpile supplies before the summer storm season. The Saints are always active in their community outreach, and they clearly plan to increase those efforts once they’ve acquired more resources.
Meanwhile, the Superdome itself is having some work done under the hood. A $450 million renovation and expansion project is in the works, designed at easing congestion for fans exiting the stadium and improving behind-the-scenes logistics like new service elevators and food preparation facilities. The most noticeable change for fans watching from home might be the addition of field-level box seating near the end zones, which can be seen in other stadiums around the NFL.
The $450 million Superdome renovation renderings were unveiled today after the construction firm was approved. What do you think? @WWLTV pic.twitter.com/EEbFCqqLSO
— Erika Ferrando WWLTV (@ErikaFerrandoTV) November 14, 2019
That work began immediately after the LSU Tigers’ victory in the College Football Playoff National Championship Game, and it hasn’t been impeded by the novel coronavirus pandemic. WDSU-New Orleans reports that construction is moving ahead on schedule, with different phases of activity planned around the upcoming Saints seasons, the 2022 NCAA Men’s Basketball Final Four, and landmark music festivals like Essence Fest.
While it’s unfortunate that many of these events have been postponed or canceled while the country’s healthcare system combats the coronavirus, this might be an opportunity for the Superdome renovations to move a little quicker with fewer stops and starts. Maybe it’ll all wrap up ahead of the stated goal: 2024’s Super Bowl LVIII, the next NFL title game hosted by New Orleans.
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