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Florida Gov. Ron DeSantis on Friday signed a bill into law that would allow student-athletes in the state to profit off of their name, image and likeness beginning in July 2021.
Florida is the third state to pass such a bill that allows student-athletes to make money from endorsements, joining California and Colorado. The law in Florida will go into effect 18 months sooner than the laws in California and Colorado, however.
“I just want to say Florida is leading on this and if you’re a blue-chip high school recruit out there trying to figure out where to go, I think any of our Florida schools is a great landing spot,” DeSantis said, via the Associated Press.
The decision by Florida to jumpstart the process for student-athletes comes after the NCAA Board of Governors in April approved a new set of rules and guidelines to allow student-athletes to receive financial compensation for endorsements beginning with the 2021-22 academic year.
The Florida law figures to put pressure on the NCAA to finalize its plans to allow student-athletes to receive financial compensation so they may set forth guidelines for schools around the country.
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