Sneaker culture back in 2015 was all about basketball shoes. People were wearing the latest from Nike’s LeBron James, Kevin Durant and Kobe Bryant signature sneaker lines.
No one was really thinking about Adidas. At least, not in the way we do now. But that all changed for two reasons: Kanye West and the Ultra Boost.
With this brand new running shoe, a little bit of performance technology and a hip hop superstar, Adidas was able to totally shift the way the sneaker game operates. The meaning of hype completely changed. All of a sudden, everyone wanted these new sleek running shoes. And that is the Ultra Boost’s influence. Six years later, the Ultra Boost is still a tentpole franchise for Adidas.
The fellas explore the latest offering with the UB 21 on this brand new episode of Special Delivery and talk about its short, but powerful, history in the game.
Enjoy.