If you’re familiar with Joe Robinson aka Joe FreshGoods and his work with New Balance, then you know every single project he’s been part of has had a Black story at the center of it.
The new “Conversations Amongst Us” collection is part of it. These sneakers tell a story about the intricacies of Black culture in America and the secret language that only Black people understand between one another.
That story is awesome. But the best part about it is that a team of Black associates at New Balance put together this entire project in partnership with JFG.
We dive into all that and more on the 50th episode of Special Delivery. Tap in.