Sixers co-partner Michael Rubin explains reason for All-In challenge

Philadelphia 76ers co-managing partner Michael Rubin details the beginning of the All-in Challenge.

The All-In Challenge has swept the internet with athletes and celebrities offering seriously incredible grand prizes for people to bid on and the money raised goes towards feeding people in the fight against coronavirus.

It originated when Philadelphia 76ers co-managing partner Michael Rubin began thinking of the idea with Philadelphia native rapper Meek Mill and it all snowballed from there.

My first phone call was to Meek, I said ‘Meek, I’ve got this crazy idea. I want to do something called the All-In Challenge to signify people going all in’ and I said to Meek ‘I want to have every athlete donate an incredibly prized possession or once in a lifetime experience.’…I think it’s symbolic of how people are stepping up as a whole.

Since Rubin introduced this, most of the Sixers have gotten involved. Ben Simmons, Joel Embiid, Allen Iverson, and the Sixers organization have all been involved with this to help others during this trying time. [lawrence-related id=30136,30129,30118]