Boston Celtics All-Star forward Jaylen Brown recently added a new storefront for his 7uice brand to the seaport of the city he plays in (Boston, Massachusetts for those of you who have just awoken from a decade-long slumber), and hosted a grand opening on Friday, Oct. 1.
Attended by a number of his teammates who all had the day off from training camp practice, the Celtics were out in force to support the Georgia native’s new local venture. The apparel brand already has an online outlet selling everything from shirts and shorts to totes and hats with a sharp logo and a bit of a bohemian feel as one might gather from Brown’s esoteric but intellectual personality.
Let’s take a look at some of the images and video clips captured by Forbes Sports’ Chris Grenham and Jared Weiss of The Athletic.
Looks like Jaylen Brown’s “7uice” brand has a shop set up in Boston’s Seaport: pic.twitter.com/tC5y68Nlk0
— Chris Grenham (@chrisgrenham) September 26, 2021