Alex Bowman’s No. 48 Hendrick Motorsports Chevrolet is getting a new primary paint scheme for the 2023 NASCAR Cup Series season. Actually, he’s getting two.
And they’re both stunning.
The No. 48 car will continue featuring the vibrant purple and pink colors fans have been accustomed to since primary sponsor Ally Financial teamed up with Hendrick Motorsports in 2019, back when Jimmie Johnson was the car’s driver.
But this time, there’s a fun duality to the looks with “day and night” paint schemes, which, per Ally, were designed by Caroline Fogle, the director of creative design at NASCAR.
The day paint scheme features a dark purple hood that fades into pink, purple and turquoise streaks across the body into a mostly white rear, bumper aside. The night scheme follows a similar pattern, but black is the dominant color with streaks of color breaking it up, starting on the hood and continuing back into a mostly black rear.
The day scheme will be the first one fans see on the track, debuting at The Clash at the Los Angeles Memorial Coliseum — the preseason exhibition event two weeks before the season-opening Daytona 500. The night scheme will make its first appearance in April for the Bristol Motor Speedway dirt race.
Here are some more angles of Bowman’s dual primary paint scheme for 2023…