Say goodbye to the Maine Red Claws; it’s the ‘Maine Celtics’ now as the Claws go green

Boston’s G League affiliate has rebranded to better reflect the team’s growing integration with the parent club.

If you happened to stop by one of the Maine Red Claws social media sites, you might have noticed it looks a little … different. The Boston Celtics NBA G League affiliate club based in Portland, Maine has a new look — and a new name.

After sitting out the 2020-21 G League season due to the COVID-19 pandemic, the Red Claws are back with a rebranded identity that represents their closer relationship with the Celtics, who purchased the team outright in July of 2019. Moving forward, they will be known as the “Maine Celtics,” with an appropriately green crustacean gripping a basketball to complete their new logo.

The Celtics team account tweeted the G League franchise’s new logo soon after the announcement.