Bad Bunny proved himself a WWE natural in only his second match, defeating Damian Priest at WWE Backlash. His matches, not counting the Royal Rumble, were over two years apart, but with last Sunday’s success, his third bout could be near.
In an interview with Wrestle Binge, Savio Vega said WWE has discussed using Bad Bunny at SummerSlam (h/t Fightful for transcription).
“He’s a natural. They take him step by step, all the way to the end, but he has the mentality. He has the power and hunger. He loves it and wants to make it good. On the other side you have Damian Priest taking care of him, carrying him big time. You maybe have to adjust here and there, of course, but one of the best things he has is respect for the ring and respect for the boys and the business. He kayfabes it big time. He has it. I hear they’re talking about SummerSlam for him. I don’t know. They know what they’re going to do, but Bad Bunny hit the ball out of the ballpark,” said Vega.
Using the same celebrity for a match months apart might seem soon, but it’s reminiscent of Logan Paul’s infrequent appearances that happen at marquee events. While even that is much due to Bad Bunny’s music career, having him appear occasionally to boost the mid-card and attract mainstream attention makes sense.
WWE also has Ford Field to sell out at SummerSlam by attracting as many big names as possible. With inevitable celebrity involvement, having Bad Bunny return brings that aforementioned mainstream publicity and star power to a show that comes second only to WrestleMania.
WWE’s plans for SummerSlam could pick up soon, and if Bad Bunny is part of them, he’ll strive to make another premium live event a success in 2023.