Rutgers athletics hires Reed Zak to lead NIL

Reed Zak is an addition to Rutgers football on the NIL side.

Thursday marked an exciting day for Rutgers athletics as they look to grow their brand. The Scarlet Knights announced that Reed Zak will serve as General Manager for NIL. He will oversee the department’s efforts in name, image and likeness opportunities for its student-athletes.

Zak joins the Scarlet Knights after two years as sales manager with REVELxp. He oversaw hospitality sales at Colorado State, Arizona State and Air Force home football games. During his tenure, Zak set records at CSU and ASU with the most tailgate packages sold in a single season. For the New Jersey native, this is also a homecoming.

While part of Zak’s new role will be growing the Rutgers brand outside of New Jersey, that is only part of his new role. He will also be tasked with increasing awareness among business leaders in the New Jersey community. Many in Piscataway, including Athletic Director Pat Hobbs, are looking forward to the impact Zak will have.

“As a New Jersey native, it’s an honor and privilege for me to work alongside Rutgers Athletics,” Zak told Rutgers Athletics. “The tri-state region offers abundant NIL opportunities for Scarlet Knight student-athletes, and the entire Rutgers team acknowledges the advantage this provides in maintaining competitiveness within the Big Ten.”

 

” We are delighted to welcome Reed aboard,” said Hobbs. “He is part of our continuing efforts to ensure that our student-athletes have every opportunity to benefit from their name, image and likeness. ”

With Zak on board, Rutgers is in good hands.

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