Rutgers Athletics announces new partnership for the Boardwalk with New Jersey Travel and Tourism

The Rutgers football Boardwalk has a sponsor for the 2023 season.

Monday marked an exciting day for Rutgers. With the start of the college football season underway, Rutgers Athletics announced its newest partnership with the New Jersey Division of Travel and Tourism. During the 2023 campaign the Rutgers Boardwalk will be presented by VisitNJ.org.

Along with the Rutgers boardwalk, the Miller Lite Beer Garden will return for the 2023 season. Scarlet Way will be filled with the top food trucks in New Jersey, carnival games, a petting zoo, and live entertainment at each home game.

Additionally, the Rutgers Boardwalk will be home to a pregame parade and pep rally. The festivities will feature the Marching Scarlet Knights, Spirit Team, the Scarlet Knight, and his horse “Excalibur,” plus the 2023 Scarlet Knights at the football team’s arrival.

The Rutgers Boardwalk will open four hours before the start of every home game. Some of the themes this year include the Sept. 16 food truck festival, Sept. 30 Pizza Fest, and food truck trick-or-treating on Oct. 14. As fans get ready for each home game, VisitNJ.org will be helping Rutgers Athletics provide the best gameday experience.

The Scarlet Knights will open their season on September third at SHI Stadium against Northwestern. It is the first time in program history that Rutgers will face a Big Ten opponent at home to start a season since joining the conference.