Rose Bowl fan attendance rises in DeShaun Foster’s first year

Despite their record, fans showed up for the Bruins in droves.

The UCLA Bruins have not given fans at the Rose Bowl much to cheer about this season. Only 1-4 at home this season, the Bruins’ lone win over Iowa was the only game where UCLA fans left satisfied.

That said, according to Ben Bolch of the Los Angeles Times, the Bruins have seen an uptick in attendance at the Rose Bowl in their first season in the Big Ten and are close to reaching a notable benchmark.

Bolch wrote on X Monday afternoon, “UCLA’s average of 49,162 fans for home games this season at the Rose Bowl is on pace to be its highest since 2018, when it averaged 51,164 during coach Chip Kelly’s first season.”

The uptick is not a surprise, however. With new excitement surrounding first-year head coach DeShaun Foster paired with marquee match-ups on their schedule like USC, Oregon, and Iowa, fans had good reason to show up and show out for the Bruins.