The pressure is ramping up on Washington team owner Dan Snyder to change the nickname of his football team. Snyder hasn’t shown any indication he will budge, — calling the nickname a “badge of honor” — but there now are a lot of dollars that could evaporate from his business model.
And now, the team sponsor of the stadium the Washington team plays in wants the nickname to change, too:
A FedEx spokesperson releasing this statement, per WJLA :
We have communicated to the team in Washington our request that they change the team name.
FedEx holds the naming rights to the home stadium, a deal that pays Washington around $8 million per year and runs through 2025, according to reports. FedEx President and CEO Frederick Smith owns a minority stake in the Redskins.
This comes on the heels of major companies looking to pull their dollars and association with the team. The team name is widely held to be a racist slur against Native Americans.
EXCLUSIVE | Three separate letters signed by 87 investment firms and shareholders asked Nike, FedEx and PepsiCo to terminate their business relationships with the Redskins unless the team agrees to change its controversial name. https://t.co/kB8ghs0PZV
— Adweek (@Adweek) July 2, 2020
NFL Insider Doug Farrar of Touchdown Wire reported:
Per Adweek’s Mary Emily O’Hara, 87 different shareholders and investment firms, whose financial involvement totals more than $620 billion in assets, have asked Nike, FedEx and PepsiCo to end their business relationships with the Washington Redskins due to the racist nature of the team’s nickname.
While team owner Dan Snyder has said that he will never change the team’s name, citing franchise tradition, he has been pressured for years by different groups to do so. Now, the pressure is financial in a way it hasn’t been before.
Letters from the investors to the three major brands include representation from First Peoples Worldwide, Oneida Nation Trust Enrollment Committee, Trillium Asset Management, LLC Boston Common Asset Management, LLC Boston Trust Walden Mercy Investment Services and First Affirmative Financial Network. About 80 other firms and trusts have added their names.
Snyder hopes to build a new stadium on the site of RFK Stadium, where the team used to play. Those plans received a jolt, per the Washington Post:
“I call on Dan Snyder once again to face that reality, since he does still desperately want to be in the nation’s capital,” Norton said. “He has got a problem he can’t get around — and he particularly can’t get around it today, after the George Floyd killing.”