Opportunities and challenges
The CFL does some great in-game sponsorships/promos that involve interactivity. The XFL would be wise to follow suit. One that works is picking a fan who entered a contest who can win a prize for a kickoff return for a touchdown and gets a huge prize if the team has a pair of kickoff return TDs in a game. That would help engage a TV audience. The challenge, of course, is to get FOX and ESPN on board. … Any sort of fan engagement would be beneficial. … There needs to be better stats presence on ESPN and FOX. There was none on the opening weekend. And the stats package on XFL.com, while timely, visually looked like something out of the 1970s. XFL.com also could use a work to make it more robust. This was an exceptionally clever presence to have on the home site.