The NIL buzz has quickly overtaken the college football landscape.
A flurry of moves went down this offseason, and Pittsburgh star wide receiver Jordan Addison moving to USC (reportedly for NIL reasons) was the biggest move of them all.
The NIL hype won’t end anytime soon, no matter how much coaches such as Phil McGeoghan express their frustrations with it.
On3 Sports revealed the top-100 players as far as NIL worth in college football, and the Pac-12 has seven of the 100 on the list.
But, Alabama and Heisman Trophy-winning QB Bryce Young is at the top of the list with a $3.1 million valuation.
Let’s examine the Pac-12 players on the list and their values.