In today’s college football, you get what you give. Teams that are able — and willing — to expend more resources on recruiting typically land the best recruits no matter the state they’re in.
For Colorado, the Buffs have long used a good deal of their available resources to heavily recruit California and Texas, but things are quickly changing in that regard with head coach Deion Sanders’ southern connections.
Using data obtained from a partnership between USA TODAY Sports and the Knight-Newhouse Data project at Syracuse University, below is a look at how much each Pac-12 school spent on football recruiting for the 2022 fiscal year.
Note: Financial data was not released for USC and Stanford.