After unveiling their new logos and colors on Monday, the Los Angeles Rams and a local ABC affiliate held a virtual telethon to help raise money for the United Way’s coronavirus relief fund and food bank. Rams COO Kevin Demoff said before the telethon began that if more than $2 million was raised, he would read mean tweets about the team’s new logo.
Thanks to all of those who donated to the great cause, Demoff will stick to his word and now has to read some of the harshest comments about the polarizing logo.
Amazing work @RamsNFL fans & Los Angeles. Over $2m raised so far for @LAUnitedWay @LAFoodBank to help those most in need from the CoronaVirus pandemic. We are keeping phones & website open through 9pm, but if you excuse me, time to go begin searching for some mean tweets to read! https://t.co/y7sl24x1XW
— Kevin Demoff (@kdemoff) March 25, 2020
Our group is working to find the best tweets to read for Mean Tweets so that I see them for the first time when I read them. We will figure out the best way to share with you once they are chosen. Thank you for helping our friends in need @LAUnitedWay @LAFoodBank @ABC7
— Kevin Demoff (@kdemoff) March 25, 2020
Demoff also tweeted that while he doesn’t have the final total on the money raised by the telethon, but he thanked everyone who called in and donated to the United Way to help those affected by the pandemic.
Waiting for final te”LA”thon total, but grateful to so many in our region for putting the most vulnerable first, even though so many face uncertain times. Today’s telethon proves physical distancing only strengthens emotional connections between strangers. Thank You Los Angeles
— Kevin Demoff (@kdemoff) March 25, 2020
Based on the reactions to the logo, it shouldn’t be very hard for Demoff to find mean tweets to read. Just about every Rams fan on Twitter had something to say about it, most of which were negative and critical.
Many fans would rather see the team change the logo, but this will have to do for now.