The Los Angeles Rams revealed their new logos to almost universal scorn, from locals and NFL fans across the league. The primary logo features a ram horn that looks quite similar to the Chargers’ signature bolt, and generally looks like a rip off of a Division II school’s logo. The Rams’ new secondary logo of a ram head is better, but fans are still very, very unimpressed.
Rams chief operating officer Kevin Demoff is well aware of the criticism, and he had a bit of fun at the team’s expense for a good cause. Demoff promised that if a total of $2 million was raised for the Los Angeles United Way and Los Angeles Food Bank during a telethon, he’d read a selection of mean tweets about the logo. The telethon raised a total of $2.3 million, and Demoff delivered.
Rams fans, thanks to you we raised over $2.3m for @LAUnitedWay & @LAFoodBank during our @ABC7 telethon. The deal was you raise $2m, I would read Mean Tweets about the logo. So here you go and thanks for helping Angelenos in need when it is needed the most! pic.twitter.com/HB6OTPzuRN
— Kevin Demoff (@kdemoff) April 3, 2020
- “There’s a Rams logo debate? What is it between? Trash and hot garbage?”
- “If you’re low on toilet paper, don’t worry. You can get it now on NFL shop. #ramslogo”
- “Rams fans: 2020 can’t get any worse. Rams: hold my beer.”
Rams legend Eric Dickerson has led the charge to get the logo changed – and Demoff noted on Twitter that the Rams “can always get better,” so perhaps there could be a revision down the line.
While it isn’t always the easiest to hear, we value the commentary you have provided on the logo & colors. We are excited about the future of our team, our brand & our stadium, but recognize we can always get better through feedback and engagement and appreciate your passion.
— Kevin Demoff (@kdemoff) April 3, 2020
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