The Los Angeles Rams aren’t just moving to a new stadium in 2020. They’re also getting a facelift as part of an overall identity rebranding for the franchise.
Next season, the Rams will hit the field with a new look. This includes updated colors, uniforms, as well as a new helmet and logo. The details of the changes haven’t yet been revealed, but they are confirmed to be coming.
Team COO Kevin Demoff sent a letter to fans on Thursday confirming all of those changes will be made next season. Here’s part of the letter, which can also be read in full on the team’s website.
In addition, this exciting time includes our new brand identity – from logos and colors to uniforms and helmets. These elements will tie to our deep roots in Los Angeles while also providing a sleek, modern look that fits with our new, world-class home. We are excited to share all of this with you over the coming months and see our players run out of the SoFi Stadium tunnel for the first time in our new uniforms as we kick off this next era of Los Angeles Rams football.
The Rams have frequently mentioned the desire to honor the franchise’s history, while also modernizing their look for the 21st century. Whether that means their new uniforms will be a tweak to the beloved throwbacks or an homage to the past with a white-and-blue look is yet to be determined, but we should find out soon enough.
The most interesting part of Demoff’s letter was the fact that the Rams are getting new helmets. The horn design on their helmets is one of the most iconic in the NFL, and it’s hard to imagine that changing much. But, if the the team goes with a new logo, would they consider putting that on the helmets instead?