Moving to Los Angeles has done wonders for the overall value of the Rams. Now playing in one of the country’s biggest markets, the Rams have increased their value in a big way – and that will only grow with the opening of SoFi Stadium this fall.
According to Forbes, the Rams are the 11th-most valuable sports franchise in the world. Their total valuation is $3.8 billion, which is slightly behind Manchester United ($3.81 billion) and the New York Giants ($3.9 billion).
In the NFL alone, the Rams rank fourth behind only the Giants, Patriots and Cowboys; Dallas is the most valuable in the world at $5.5 billion.
The Rams will surely lose some revenue as a result of the COVID-19 pandemic, which has hurt every industry in the country, but as long as the 2021 season goes off without a hitch and fans are allowed back in stadiums, the Rams’ value should continue to increase.
On Forbes’ list of the most valuable franchises in the world last year, the Rams ranked 12th. In 2016, the team’s first year back in Los Angeles, the rams were sixth in the NFL with a value of $2.9 billion. The year before in St. Louis, they were 28th.
Owner Stan Kroenke bought the Rams in 2010 for $750 million, and his investment has more than quadrupled since then.