Lack of identity on offense
The Rams had a clear identity in 2017 and 2018. They would run the ball effectively, utilize play action to their advantage and create big plays downfield when Goff had time in the pocket. This year, none of those things have happened.
The Rams can’t run the ball consistently, ranking 20th in attempts and yards. Jared Goff has the lowest passer rating in the NFL on play-action, failing to throw a single touchdown pass on such plays. And big plays have been tough to come by, especially in the running game.
The Rams don’t know what they are offensively and it leads to questionable play calling. There’s no balance between the run and pass, and when Goff does drop back to throw, he’s either being pressured relentlessly or making bad throws more than he should.