Tennessee senior wide receiver Ramel Keyton and sophomore running back Dylan Sampson have signed a name, image and likeness deal with Cheez-It for the Cheez-It Citrus Bowl.
Tennessee (8-4, 4-4 SEC) will play Iowa (10-3, 7-2 Big Ten) in the Cheez-It Citrus Bowl on Jan. 1, 2024 at Camping World Stadium in Orlando, Florida.
Cheez-It press release:
The contract perks? An absurd, Cheez-It-ified makeover:
As an extension of the Cheez-It Flexin’ Section – a first-of-its-kind barbershop and spa-inspired experience right on the field, NIL player partners will have exclusive access to a players-only Cheez-It Flexin’Section, complete with their own bowl game barbershop staffed by all-star athlete barber Kenny Duncan for fresh, absurdly cheezy ‘cutz’ before the game—and of course an unlimited supply of Cheez-It.
