Jeff Dickerson is the co-owner of NASCAR team Spire Motorsports and CEO and co-founder of Spire Holdings. Watch the full interview with him from during EPARTRADE’s 5th Annual Race Industry Week, as the former USAC Midget racer shares the journey of developing an unexpected NASCAR ownership opportunity into a powerhouse race team. Among the highlights:
- How Spire turned a chance charter purchase into a rising NASCAR team
- The role of a people-first culture in driving team success
- Strategic growth with top-tier drivers and crew chiefs
- Insights into Spire’s partnership with Hendrick Motorsports
- Why NASCAR sponsorship is a marketing game-changer