Moolah Kicks CEO Natalie White is a former hooper turned business mogul taking her ambitions straight to the bank.
The concept behind Moolah Kicks is to create shoes and apparel built to support girls and women in sports, especially at the highest levels, like in the WNBA. White started the company when she was a student at Boston College, feeling that women needed sneakers designed just for them, which elevated their game to new levels.
In a short span, Moolah Kicks has grown in parallel with the increasing popularity of women’s sports, trailblazing a pathway that has even surprised its CEO.
“When I started the company in 2020, the most recent NCAA championship had 3.6 million views, [and this year] LSU-Iowa had 9.6 million views. Moolah [went] from nothing to a performance leader in three years,” White told For The Win. “It’s unbelievable what women’s basketball is becoming.”
Before releasing new performance gear, including the company’s first high-top shoe designed for forwards and bigs and its first low-top shoe designed for guards, For The Win spoke with White about basketball culture and why every WNBA player needs a signature shoe.
This interview has been condensed and edited for clarity.