Pringles is back in the Super Bowl commercial world for a fifth consecutive year, this time adding an early reveal of what creative twists might be in store by highlighting a relatable snacking snafu.
“We’re excited to kick off another year by bringing something fun and completely new to our dedicated Pringlesfan base and Big Game viewers,” Gareth Maguire, senior director of marketing forPringles, said in the brand’s press release. “Our fans will be both surprised and excited to see us address an age-old problem with a pretty delicious, and ‘worth it’ risk during the most anticipated sporting event of the year.”
Pringles has pushed creative boundaries in the past few Super Bowl spots, most notably in 2020, with an ad that starred the popular cartoon characters from “Rick and Morty.”
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While it’s unclear what the final 30-second spot will actually reveal in 2022—the solution to the “Pringles problem”—the five-ish seconds of @TheFinalHam’s Twitter composition certainly gets you nodding in reflective agreement.
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