Amazon Prime Video will begin its NASCAR coverage with the Coca-Cola 600 on Memorial Day Weekend in 2025.
Prime Video will broadcast five Cup Series races as part of a new seven-year media rights deal with NASCAR. Charlotte Motor Speedway being the race that kicks off its coverage was announced Tuesday.
“We’re thrilled to partner with Prime Video as they usher in a new era of sports content,” said Marcus Smith, President and CEO of Charlotte Motor Speedway’s parent company, Speedway Motorsports. “Having Dale Jr. in the booth to provide his veteran perspective will open the doors to a new streaming audience while providing avid race fans with tremendous insight and viewpoints that only he could.”
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NASCAR will have four broadcast partners for its 38 race schedule in the Cup Series, with Prime Video and TNT Sports joining Fox Sports and NBC Sports. Prime Video and TNT Sports will split five midseason races, with Fox Sports and NBC Sports each having 14 races on the schedule.
It is still unknown which races will fall for each partner as the 2025 schedule has not been announced. Fox Sports will keep the season-opening Daytona 500 and NBC Sports will broadcast the championship finale at Phoenix Raceway. Prime Video getting the Coca-Cola 600 makes it three confirmed races on the calendar.
Prime Video will also kick off the in-season tournament that NASCAR announced on Monday. The final three races of the five on Prime Video will set the seeding for the tournament that feature the top 32 drivers in head-to-head matchups. The winner will be awarded $1 million.
It was also confirmed last week that Dale Earnhardt Jr. will be one member of the Prime Video broadcast team next season.