Prime Video to launch 2025 NASCAR coverage with Coca-Cola 600

Prime Video will launch its 2025 NASCAR coverage with the Coca-Cola 600. This means NASCAR’s longest race will be on a streaming service.

When NASCAR revealed its new TV deal for the 2025 Cup Series season and beyond, two new networks were announced for a 10-race summer stretch. TNT and Prime Video will each broadcast five races with Dale Earnhardt Jr. in the booth. While NASCAR “hopes” to release the schedule in May, at least one race is known for Prime Video.

On Tuesday morning, NASCAR announced that Prime Video will kick off its 2025 coverage with the 66th running of the Coca-Cola 600. The 2025 Coca-Cola 600 is scheduled for May 25, meaning NASCAR will likely have an off-weekend in the FOX Sports portion of the year. As of now, the sport isn’t expected to run on Easter Sunday in 2025.

This also means that NASCAR’s first race with a streaming service will be one of its Crown Jewel events. The Coca-Cola 600 is the perfect way for Prime Video to make its NASCAR debut, as millions of eyes will be on the event. The rest of Prime Video’s schedule will be determined, but the Coca-Cola 600 is one of five races in 2025 and likely beyond.

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