Pistons.com: What’s the benefit of being part of the conversation now? Zavodsky: The NBA is a lifestyle brand. It’s not just about basketball for the league. People follow it for the fashion, people follow it for the music associations. There’s a variety of different reasons that people follow it in addition to just the game. It’s a year-round platform that the league has created. Although it’s our offseason, that doesn’t mean the conversation for us needs to stop. We can be a part of a variety of different things and utilize the year-round platform that the league offers to insert ourselves and be relevant.