Social media phenomenon Min Woo Lee has yet to win on the PGA Tour but he did collect two international victories in 2023 at the SJM Macao Open and Fortinet Australian PGA Championship.
Lee, whose sister is LPGA player Minjee Lee, is a social media star with nearly a half-million Instagram followers and 275,000 more fans on TikTok.
And the persona of the native of Perth, Australia, has resonated with fans across multiple continents. He signed a deal with clothing company lululemon, which spawned an interesting campaign at the WM Phoenix Open, and he also played with the guys from Good Good prior to the 2024 American Express.
“They’re hitting this age range of like 18 to 30, young people that are starting to get into golf and it’s amazing for the sport,” Lee said of the round. “It only boosts the game. A lot of people love Good Good, and it’s nice to collab with them.”
Here’s a look at the phenom through the years: