The Philadelphia Eagles are trying to turn one of their formations/plays into a moneymaker.
Off the field, too.
The Eagles’ quarterback sneak where players push QB Jalen Hurts while trying to gain yardage for a first down has become known as “Brotherly Shove.”
Someone in the organization had the splendid idea to trademark the phrase and one can surmise a merchandise line will folloe.
The Philadelphia Eagles have filed a trademark for:
“BROTHERLY SHOVE”
The filing, made on October 10th, indicates the @Eagles plan to offer a “BROTHERLY SHOVE”-brand of clothing.
The phrase refers to the team’s unstoppable QB-sneak play.#FlyEaglesFly #Philly #NFLTwitter pic.twitter.com/xPMIQWNlBD
— Josh Gerben (@JoshGerben) October 16, 2023
Currently, it takes the USPTO over 10 months to begin review of a new trademark filing.
This is a historic delay.
It has never taken the USPTO longer to review a new trademark filing.
Ever.#trademarks pic.twitter.com/t2bLFO9GIc
— Josh Gerben (@JoshGerben) May 22, 2023