Pac-12 media rights disaster is hard to describe, but the details say it all

How can administrators and executives be so shortsighted and unprepared? #ThatsSoPac12.

We all know the Pac-12 failed on an epic scale in allowing the conference to get blown apart. We all know the pursuit of a media rights deal turned into an all-time disaster, a memorable train wreck which will be written about for decades as an example of how not to negotiate.

We all know this. We all know the Pac-12 embarrassed and humiliated itself on a national scale, committing a mistake of biblical proportions.

It’s actually somehow worse than you might think. Yes, the Pac-12 is not led by great leaders. The conference is one big clown car.

It’s worse than that.

A report from Stewart Mandel of The Athletic detailed just how bad this process was. You can read it if you’d like to, but if you don’t, we’ll share the central details of it and add some commentary to fill in some of the blanks.

Let’s go inside the final, disastrous failure which essentially ended the Pac-12 Conference as we know it: