The Oregon Ducks have embraced creativity since collegiate athletes were given the ability to make money off their name, image and likeness.
Nike co-founder Phil Knight and several former Nike executives recently launched Division Street, which is an initiative to help student-athletes at the University of Oregon capitalize on self-monetization after the recent policy change surrounding NIL.
Since then, the program has not been afraid to think outside of the box. Oregon football star Kayvon Thibodeaux launched his own cryptocurrency. There is an official marketplace to book athletes for gigs like appearances or autograph sessions.
Division Street has unveiled a new Airbnb concept that allows Oregon athletes to earn NIL money by serving as Airbnb hosts.
Ducks linebacker Noah Sewell consulted on the home's design, even donating personal items.
Guests can book the Eugene bungalow now through Jan. 31st 🏠pic.twitter.com/uvddWvPFqz
— Front Office Sports (@FOS) November 23, 2021
One of the other ideas that the program is experimenting with is their unique version of Airbnb. The project has been described as an “athlete storytelling home” and different athletes will get a turn to curate the experience for guests at the home.
Up first on the interior design turntables is Oregon football defensive star Noah Sewell, who is helping decide everything from the décor to the snacks.
The listing is currently available for $552 per night — Sewell will get a cut — and is available to rent between now and Jan. 31 (via Airbnb):
“This modern, tastefully remodeled and designed craftsmen bungalow on a corner property, facing the quiet woods of the Eugene Country Club provides guests a perfect balance of seclusion and privacy, with convenient access to restaurants, breweries, shopping and Autzen Stadium. Open concept kitchen with French doors opening to a large deck and cozy backyard. Host and cook the perfect meal in the open kitchen with brand new appliances, then relax and unwind on the tranquil back deck fully equipped with gas fireplace.”
After fans get a chance to #stayatnoahs, another Oregon athlete will get a chance to put their twist on the property in Eugene.
As someone who lived in Eugene for several years, I’ll add that the trip is worth the visit up to the Pacific Northwest. It’s beautiful no matter what time of year you’re considering travel.
Airbnb takes on NIL and athlete storytelling:
Oregon linebacker Noah Sewell (@B1essah) and other Oregon athletes design an "Athlete House" for rental.Custom designed by Noah himself—from the dĂ©cor to the family and sports memorabilia to Noah’s favorite snacks…" 1/4 pic.twitter.com/PCv5H8pTDs
— Karen Weaver (@DrKarenWeaver) November 23, 2021
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