According to On3‘s Pete Nakos, former USC Trojan and current Ole Miss starting quarterback Jaxson Dart has inked one of the biggest NIL deals of the offseason with Dick’s Sporting Goods.
A Heisman Trophy candidate entering the 2024 season, Dart has thrown for 7,691 yards with 52 touchdowns and just 21 interceptions. With a 17−10 overall record in two seasons at Ole Miss, he and head coach Lane Kiffin are poised for the most anticipated season in recent memory.
“Partnering with Dick’s Sporting Goods is an incredible opportunity,” Dart said in a statement. “I’m looking forward to sharing my style and gear preferences with fans and being part of a brand that truly supports athletes.”
According to On3, the total value of the deal is estimated to be roughly around $100,000 for the upcoming season.
Ole Miss opens the season against FCS member Furman at Vaught-Hemingway Stadium in Oxford on Aug. 31 on SEC Network Plus.
Ole Miss quarterback Jaxson Dart is starring in a new back to school campaign for Dick’s Sporting Goods with Kay Adams. He’s repped by ESM.
The total value of the deal is in the $100K range, @On3sports has learned. @PeteNakos_: https://t.co/FdnFxW37Rf pic.twitter.com/gENmRvbPg7
— On3 NIL (@On3NIL) July 10, 2024
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