NWSL’s Boston expansion team has the weirdest name

What in the world is this team name?

The National Women’s Soccer League’s newest expansion team is called *checks notes* Bos Nation Football Club. Yes, that is the team’s real name.

As a writer with a background in marketing, I know how hard it is to come up with good, lasting ideas, especially ones that involve a brand. It is not easy to nail things like colors, mission statement and tagline that will live on for years. However, it wouldn’t be the first time a professional sports franchise created a wild team name.

The Washington Commanders were the Washington Football Team for an entire season until leadership came up with a proper name. Maybe that’s happening here, and the name will change. But is Bos Nation Football Club the best thing someone could come up with? Have you no shame, NWSL?

The league might not be ashamed because Bos Nation recently released a WILD introduction video about the franchise, and I want to cringe.

The new clip, which includes an appearance from Tom Brady, has a ton of, uh, double entendres about soccer balls. (Warning: NSFW language)

*Deeeeeeeeeeeeeeep sigh*

Anyway, it seems I am not the only one who might be side-eyeing the team name. Soccer fans had a field day (pun intended) with it.

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