If the various stories circulating the internet, particularly on social media prove to be accurate, Notre Dame is set to extend their apparel contract with Under Armour for the next 10 years. In return, the Irish would receive 10 million per year in cash and gear each year, making this one of if not the richest deals of this kind in college football next to Texas and Ohio State‘s deals with Nike.
What does this deal mean for Notre Dame’s future? What does it mean for Under Armour as a company moving forward? What extra perks will the Irish receive this time around in lieu of stock options? Is this Jack Swarbrick’s final big win as he departs Notre Dame or is there also a mega TV deal announcement yet to come?
Let’s examine 5 instant reactions I had to this breaking news.