More than 10 months have passed since the latest attempt to create a new IndyCar video game was scuttled. On November 7, 2023, Penske Entertainment’s chosen vendor to develop a new IndyCar video game announced it was halting its work on the project, and one week later the company that owns IndyCar terminated its contract with the vendor.
With the one-year anniversary of the project’s demise on the horizon, Penske Entertainment CEO Mark Miles provided an update on where things are at with efforts to kickstart a new game with a new vendor.
[lawrence-auto-related count=3 category=1408]
“I’m aware of one conversation that’s going on,” Miles told RACER. “Our guy, Ben Hendricks (Penske Entertainment’s senior manager of sponsorship sales and strategy), is on point for that. And then there’s another conversation with a person who has a whole different concept of developing a technology, not just a gamer. So I would say we’re not close to a title game in the short term. But we’re always trying to figure out what’s going on, what the opportunities are.”
Asked where bringing an IndyCar video game to market ranked on Penske Entertainment’s list of priorities, Miles said it’s on the list but stopped short of saying where it lives on that list.
“I would just say it’s within a given number of priorities,” he said. “I would just say we would like to see it happen, and we have a really smart young executive (in Hendricks) that it’s a meaningful part of his responsibility to try to see how to land it.”